Thousands of dollars for a sneaker, playing with shoes or speculating?

As the saying goes, people will die than others, and goods will be thrown than goods! At the beginning of the sneaker market, the 3 pairs of sneakers that were born from the same root, but due to factors such as color and quantity, have a very different situation!

The Air Jordan 4 "Royalty" was first unveiled in black and gold, and the KAWS x Air Jordan 4, which is only available offline, is undoubtedly the most coveted shoe in March. The motorcycle team's color scheme, which was once a godsend, is now available on the official website in all sizes. The official website is now full of sizes, while the offline store is full.

Buying sneakers is like speculating in stocks, only chasing up? The reason for this is none other than the following!

Volume and pricing increases

The increased availability and pricing of popular colorways is a clear transition in recent years as Nike seeks to solidify its market with profits.

For a colorway like the Air Jordan 4 "Motosport", which was once hard to find, two years ago, you would have had to rush to get your hands on it at the original price. Nowadays, the quantity of goods has increased, the pricing has been raised, and the number of on-sale styles has increased, which has squeezed the profit margins of speculators while enriching the choices, making the chances of getting your hands on them much higher.

Is it good for shoe fans?

Of course it's good!Being able to get your hands on OG colors like the Air Jordan 13 "Chicago" and Air Jordan 3 "Ture Blue" at their original price or even at a discounted price is definitely a great thing for everyone!

It turns out that all we ask in person is: Did you get it?

The question asked this year is: how much below the original price were they charged?

Co-branded + limited just to make you grab your head off?

In order to maintain the AJ's unshakeable market position, releasing co-branded and limited edition shoes from time to time is a shot in the arm to keep the market hot!

Rare quantity, soaring prices, on the one hand, instant convergence of popularity, enhance the brand attention, on the other hand, everyone is scrambling to buy, are longing to be able to get their hands on the original price, along with a strong topic of conversation, driven by the overall AJ market warming! It can be said that everyone's eagerness to buy the limited edition shoes has driven the continuation of the AJ bull market to a certain extent!

On top of that, there are so many super-popular, screen-smashing colorways throughout the year that are unsurprisingly grabbing the headlines of the month!

At the end of last year's slam dunk are known as the month's biggest winners in the sneaker market! Both public opinion and sales are fruitful! The Air Jordan 11 "Space Jam" alone sold 200 million dollars domestically in December of last year, enough to crush any competitor!

The KAWS x Air Jordan 4 is now available as a co-branded + limited edition, and is the biggest hit of March thanks to the strong appeal of both companies in their respective fields, with the KAWS himself and a variety of celebrities wearing it in advance.

The black and red Air Jordan 1 x Fragment that will most likely go on sale will surely stir up the nerves of shoe fans, and a bloodbath will inevitably ensue!

Face value is a prerequisite for getting in

Looking back on our shoe collecting journey, whether a sneaker looks good or not, and whether it's easy to put on or not, is always our primary concern. February's top seller, the Air Jordan 4 "Royalty", meets the public's aesthetic standards for sneakers.

Black and white simple color collision, frosted leather and rubbed leather with the rich texture, just the right amount of gold embellishment, not only eye-catching, on the foot is more radiant, irresistible!

With a relatively conservative number of pieces on sale, the collection has its own qualities that cater to the public's aesthetics, and is extremely pleasing to the eye, both in terms of material choice and color palette. Officially sold out in an instant, the market price is now around ￥1700 RMB, a steady increase from the original price, all thanks to the rare guarantee of super-high value.

What are the prospects for the next two colorways?

After reading the above analysis, I'm sure you have a good idea of what to expect from Pure Money, which will debut on May 13th, and Alternate Motorsport, which will debut on June 17th.

Debuted in 2006, the Air Jordan 4 "Pure Money" will once again bring back the vibrant atmosphere of pure white this summer! Although the amount of goods is not yet known, but more suitable for summer street elegant dress, familiar silver, this "white shoes" extraordinary feeling, I'm afraid to be able to resist the Sneakerhead not many!

Another pair of new colorway debuted Air Jordan 4 "Alternate Motorsport", as the name suggests still with the Jordan motorcycle team as the theme, black leather to create the body of the shoe, presenting the introverted low-key temperament!

The greatest value of a sneaker is nothing more than to enable a favorite to own it, no matter in what way it strikes you, and no matter whether you use it to put on your feet or collect it, hopefully the price is not the only criterion that will sway you!